HOW WE MEASURE
What we measure, how, and what we never count
Three numbers, each on its own, in plain language. No single score that mixes them together.
What your measurement board looks like
Illustrative example, not customer dataSearch Console, 28 days
312 clicks from 9,840 impressions
In the answer engines, 30 days
Cited 3 times and mentioned 5, out of 60 checks
This month's quota
3 of 17 articles sent for your approval
Waiting for approval
The three numbers
How many people came to you from Google
Clicks and impressions from Search Console for the whole site, against the day-one snapshot. Per-page measurement: coming soon.
How many questions you are the answer to
Queries on page one of Google, and next to them two separate numbers from the answer engines: cited (your domain among the sources) and mentioned (your name in the answer text).
Leads
As you report them. We have no connection to your revenue, so we never credit a page with a sale or with revenue.
A technical error or a missing key
Not counted as a miss
Every number on its own, no single blended score
Cited means your domain is among the answer's sources. Mentioned means your name appears inside the answer itself. The two are counted separately. An error, such as error or no_key, is not counted as a miss.
Pages we did not touch
Coming soon: for an established business we will pick, on day one, 20 close pages and 10 similar pages we leave alone. The report will compare the two groups, so it is easier to separate what moved because of the work from the season or a Google update.
Who gets asked, exactly
- gpt-4o-mini with search through the OpenAI API, Gemini 2.5 Flash with Google grounding, and Claude through the Anthropic API.
- These are not the consumer apps your customers open, so we state exactly what was asked.
- An error (no_key or error) is never counted as a miss.
- AI Overviews and AI Mode: a manual sample of 5 questions a month. It is a sample, not a metric.
- In a MarTech analysis of 100 sites, ChatGPT sent less than one percent of the visits Google sent. The big number still comes from Google.
Coming soon: every page's status, in one word
- Live
- Crawled
- Showing
- Working
- Cited
- Refresh
Coming soon: a monthly report that shows where we are on Google's timeline.
The report glossary
- Impressions
- How many times you showed up on Google
- Clicks
- How many people came
- Average position
- Where you sit on the results page
- Striking distance
- Pages that are already close
- Indexed
- Google has seen the page
DR, GEO score and CTR do not appear in the report.
TRY IT FREE
See what people ask in your field.
Free: a scan of your site plus one sample article, no credit card. At the center of the result: your business's phrase map.
No credit card · Free account in a minute