Otterly shows the gaps in AI answers. Then what?

Otterly.AI tells you how AI answer engines mention your brand and what to fix, starting at $29 a month. It does not write the fix. You can pair it with a writing tool, or, if your site does not yet answer most customer questions, write those answers first and add monitoring later.

First, a disclosure

We make OrganicGrow, which appears below. We do not track AI visibility ourselves, so this is not a "switch from Otterly" pitch. Otterly facts come from its homepage and pricing page, read on November 1, 2026.

What Otterly does

Otterly monitors AI search: mentions, citations and sentiment across ChatGPT, Perplexity, Google AI Overviews and AI Mode, Gemini, Copilot and Claude. It adds prompt research, analytics, content audits and GEO recommendations. It does not claim to write or publish content.

What it costs

As of November 2026, per Otterly's pricing page:

Plan	Price	Prompts
Lite	$29	15
Standard	$189	100
Premium	$489	400
Enterprise	Custom

The page also shows a second, unlabeled set ($25, $160, $422), probably the annual discount. There is a free trial with no card; the page gives both 7 and 14 days in different places. For comparison, Peec AI, another monitoring-only tool, lists Starter at $95 a month.

The step after the report

An illustrative scenario: a therapist in Portland runs Otterly and learns that when people ask an AI engine "how do I know if I need therapy or just a bad week", three directories get cited and she does not. The recommendation is clear: publish a page that answers that question well. Then the report stops, and the writing starts.

That gap is where a writing tool belongs.

Where OrganicGrow fits, and where it does not

The free scan needs a free sign-up and no card. It reads your public site and shows which questions people in your field ask, and which of them your site already answers. For the ones you choose, including a question Otterly flagged, the engine drafts an answer page in a human voice, with a cover image. Nothing goes live until you approve it. Today a page reaches your site through a copy-to-site kit, our API or our MCP server.

What we do not do: track mentions, citations or sentiment in AI engines. For that, keep Otterly or a similar tool. See what we don't do and pricing.

Pair or choose

Your situation	A sensible setup
Site already answers most customer questions	Monitoring (Otterly) to see what AI engines pick up
Site answers few customer questions	Write the missing answers first, add monitoring later
You have a writer	Otterly alone, plus your writer
You have no writer	Otterly plus a writing tool, or a writing tool first

For the bigger picture of how AI answers change small business search, read our guide to organic growth when AI answers come first.

Sources

• Otterly.AI: homepage, checked November 1, 2026
• Otterly.AI: pricing, checked November 1, 2026
• Peec AI: pricing, checked November 1, 2026